Since the start of time, people have developed a capability to communicate with each other in written type. Those early pictures and signs etched in stone developed into an understandable alphabet which later turned into writing on early forms of paper. Now, people have many ways to communicate. Whether it is via a postal service, email, or over the phone, snail mail – physical mail sent via shipping – is still a significant way people stay linked with the outside world. There are many ways for businesses to use snail mail.
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Time-Honored Tradition
Receiving personalized mail has often been the highlight of the day for many people since the days even before the Pony Express. Perhaps it is the expectancy of hearing from a loved one, or sometimes, it may be waiting to receive something ordered online. There’s always the opportunity of a surprise in the mail too. When it comes to a business, sending customers actual mail is a sure way to get their attention. It can be more thoughtful than an email newsletter or a social media post.
Personalized Mail
Another bonus to receiving snail mail is when someone takes the time to use a signature letterhead and custom-made stamps. Whether the mail is for small business or individual use, the extra effort does not go ignored. It shows that the correspondent is conscious enough to spend a little additional time to make their mail noticeable. Adding a personal touch to envelopes or stamps can make the correspondence more likely to be read and not tossed into the omnipresent mail pile.
Marketing Opportunities
Many corporations are learning that utilizing email as their main resource of marketing might not be the only effective approach to reach their audience. On industry standard, only 20% of emails are truly opened, leaving a lot of marketing expense wasted. Today’s trending corporations are using a mixture of methods including standard mail (or snail mail) to fulfill their advertising needs.
Small businesses can use postcards or letter mailing to announce new products or services, or events coming up. They can use written thank you cards to show appreciation to their clients. Some businesses can mail catalogs and magazines to potential or existing customers. Having an actual physical copy of marketing material has a different effect than online marketing material alone.
Snail Mail During the Holidays
Holiday cards are a sure way to convey personality and gratitude to current clients at least once a year, while also giving businesses a reason to connect with former customers, putting the business on their client’s mind.
Snail Mail Can Be Saved Forever
Unlike emails which can be accidentally or intentionally deleted and lost forever, regular mail can be saved for as long as the recipient wants to keep them. Frequently, personal mail can have an important sentimental value. Some people even have a system in place to stockpile the treasured letters that they have received over the time. Business correspondence can also be stored and filed for much easier acquirement than by searching through old email folders for repossession, if needed, for indication in the future.
Personalized, hand-delivered mail can be appreciated more than other forms of communication. Snail mail will not only obtain the receiver’s attention, it will also let them recognize that the sender is willing to go that additional step to either create or maintain a business relationship.