Advancements in digital technology have shifted so much of our professional lives online, including the way businesses communicate with their consumer base. With instant communication from mobile apps, email, text messaging, and ping notifications so widely used, it might seem like snail mail has become obsolete. Why wait for a letter when an email could do the job just as well? However, there is measurable value to renting a Beverly Hills mailbox and directly mailing to your clients and customers, and it might not be what you think.
Here’s how a Beverly Hills mailbox can significantly benefit your business.
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Personal, Direct Communication
Emailing consumers is a great way to establish brand awareness and engagement, but it is not necessarily personal or reliable. Emails can be marked as Spam and never reach the client. Emails can get lost in the shuffle of work, personal, private, or other email accounts. People get new email addresses, change usernames, and deactivate accounts with somewhat regularity. That’s a lot of clients that haven’t received your content.
A physical letter feels more personal. There is an inherent sense of curiosity in receiving letters, especially when they come with personalized stamps or a signature letterhead. Small touches do not go unnoticed by clients, and this is everything when it comes to brand trust. Plus, people can delete an email in a nanosecond after glancing at the subject line, whereas they are much more likely to read the entirety of a letter.
A Proper Mailing Address at a Beverly Hills Mailbox
A Beverly Hills private mailbox gives your business an actual street address, unlike a P.O. Box. The greatest benefit to having a street address is that your company becomes a searchable location listing on Google. This increases the chances that your clients will find you when they search for your services online. With a private Beverly Hills mailbox, your business becomes more visible on the web and you establish integrity and credibility with prospective customers.
Cost-Effective Marketing
Direct mail marketing may have gone out of style, but it hasn’t stopped producing results. The ROI, or return on investment, and response rates are very high when it comes to direct mailing outreach. This is because the level of time that Americans spend with their physical mail is significantly higher than the time they spend with their email. In fact, up to 90% of direct mail gets opened, compared to only 20-30% of emails. Furthermore, an email’s average lifespan is 17 seconds after opening. Direct mail’s average lifespan is 17 days.
It’s clear that physical mail is a great way to communicate with your audience, connect with new prospective clients, and promote brand integrity. If you are looking for a Beverly Hills mailbox to increase quality communication with your clients, reach out to us at Mail Boxes Times.
Rent a Beverly Hills Mailbox Today
Mail Boxes Times offers private mailbox rental with excellent security and 24 hour access at a prestigious Beverly Hills address. Our personal or business mailbox sizes range from small to large. Give us a call at (310) 276-5076 or email us at info@mailboxestimes.com to learn more about what we can do for you.